Lesson 9 – Selling Platforms
Lesson 9 is all about finding an environment where you can successfully sell your product. Finding customer to buy from you is just as important in business building as creating a great product line. Creating this platform for yourself really depends on where you live and what kind of access you have to resources. If you don't already have a store, then the two places where you can start selling are online and in vendor type locations.
This means you need to create an online presence and/ or bring your product out to a farmers market or fair. Both of these method will help get your name and your products in front of other peoples eyes. You can build either one of these methods, or both and find that they will compliment each other nicely. In many cases, people who stand in front of your table will ask if they can find you online, while people on line will message you and ask where you are located.
In this lesson we will consolidate information about finding and creating a selling platform for your items. Online you can choose places like Etsy, Facebook, and Amazon or even your own website. How advanced you want to get while developing your store or brand will depend on how much work you want to put into it. You do not need to be a computer genius to be active on these platforms, but some are easier than others, and in sections 9.1 – 9.4 we'll try to make it as easy as possible for you.
I will break down the reality of selling on these platforms and how it really works if you want to create a presence.
Lesson 9 also includes information about how find and apply to farmers markets and fairs in your state. I will include any and all information about rules and expectations and what you need to know when you open up a vendor table at a craft fair or market. Did you know there are over 100 thousand farmers markets that run year round through out the United States..... well, I do now that I've compiled a 50 state market directory. In the directory you can check your state and find contact information about the markets close to you. They include email addresses, contact names, phone numbers, website, and Facebook pages so you can reach out to your local venue and get involved. This directory is constantly growing and being updated. In 9.6 there is another directory for state fairs and Renaissance fairs. These are separated out into another directory because they are sometime have stricter requirements for their applications, and we'll cover that in lesson 9.6